PROBLEM
As a startup, it's essential to save on the budget where we can. Initially, we hired a great photographer to work with us part-time. We found it was better to engage on a per project basis but, it was also still too costly.
ROLE
Photographer shooting product and lifestyle photography
Videographer shooting videos for online advertisements
Edit all creatives for use in all marketing channels
Videographer shooting videos for online advertisements
Edit all creatives for use in all marketing channels
Tools: Canon 60D, Lightroom, Premiere, After Effects
SOLUTION
Since I'm reasonably good with a camera and too save on the budget, photography and videography eventually became part of my job.
PHOTOGRAPHY
Photography for Monowear was all about showcasing the watch bands and the good feeling you get while wearing them. Photos were used in all of our channels, our website, newsletters, social media, and ads.
It was essential to tell a story in each photograph I took. I achieved this by putting myself in our customer's shoes, thinking about what the final photo provokes in our customers and how that converts into a lead or conversion.
VIDEOGRAPHY
Videos became one of our critical online creatives for paid advertising, as it was eye-catching and it told a more visceral story. My goal for every video was to tell an engaging story and provoke emotional reactions through each viewing.
FINALOUTCOME
Well-thought-out videos and photos for online ads brought in higher click-through rates to our website and eventually into more conversions. The high-quality photographs helped set our brand apart from similar competitors.
LESSONSLEARNED
Planning out shoots is extremely important, as it gives you more time to mess up or experiment and yields the best quality shots. I need to put aside my perfection sometimes to produce more content, knowing every time I shoot, I gain experience and it brings me another step towards that "perfect shot."