PROBLEM
I work remotely from various Starbucks locations, and one main issue I have with the app is that it takes too long to get to the Pay screen. I know they added the ability to "shake to pay" but honestly I feel silly doing such an action to pay for my drink. "Shake to do anything in an app" should be reserved for more fun activities.
ROLE
Designer responsible for concept re-design
Tools: Sketch, Photoshop
SOLUTION
I created a "central circle content area," holding, content, call to actions, three views, the reward meter, and the Pay call to action. Sounds like a lot, but I achieved a delicate balance with this centralized design.
Swiping the circle will page through Rewards, Stores, and Gifts. Swiping the green part of the circle up allows you to pay. Swiping the circle down exits.
Left: Original Starbucks App, Right: New Starbucks Concept
FINALOUTCOME
Utilizing the circle element to show essential information and provide clear call-to-action to make this design more engaging and fun.
LESSONSLEARNED
Conducting a bit of user research for this concept would have helped me understand more customer pain points.